- Free BRICS film festival in Fortaleza turns a cultural event into real soft power.
- Brazil uses its BRICS presidency to market itself as a pragmatic, business-friendly creative hub.
- Films and panels bypass traditional Western gatekeepers and build direct ties among emerging-market industries.
Sure but “bypasses western gatekeepers” is such a propaganda-coded stretch. Even before the war Russia had zero cultural impact here and not because their movies were not being published but because they were trash.