Key PointsFree BRICS film festival in Fortaleza turns a cultural event into real soft power.Brazil uses its BRICS presidency
  • Free BRICS film festival in Fortaleza turns a cultural event into real soft power.
  • Brazil uses its BRICS presidency to market itself as a pragmatic, business-friendly creative hub.
  • Films and panels bypass traditional Western gatekeepers and build direct ties among emerging-market industries.
  • nesc@lemmy.cafeEnglish
    4·
    1 month ago

    Hosting it again during its BRICS presidency allows Brazil to send a clear message: it wants to be seen as a stable, open economy that treats culture as an industry, not a battlefield, and that prefers practical cooperation over grand ideological speeches.

    Literally everyone in BRICS with possible exception of Brazil treats culture as battlefield.