Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested. The Vision Pro has been criticized for its high price tag and its uncomfortable weight.
Bit of a bummer to hear. I didn’t really expect it to do all that well, not at that price point certainly, but I harbored hopes they’d take the path with it as they did with the Watch.
The watch sold OK, but it was the year on year on year iterative improvements that turned it into a powerhouse. I assume they can see the hardware map better than this random guy on the internet, but still a bit sad to see them give up on what looked to have some intriguing potential down the road.