The company confirmed to me that it is moving in a direction that other platforms have taken: converting users to the app. Reddit says that the test aims to find out if people like me—those who use the service but aren’t generally logged in—get a better experience with the app.
You must have some big pockets to be able to take that on the go with you.
If I’m outside my house, I’m not scrolling through social feeds. I don’t need the doombox to follow me everywhere I go.