6·2 days ago- To use Anglo-friendly name - eg “Estévez” markets worse than “Sheen”.
- To separate themselves from others with similar names. Nicolas Coppola, for example, wanted to distance himself from his uncle Francis.
- To make a memorable name - linked to 1. Thomas Mapother doesn’t stick in the brain as well. Nor does Norma Mortenson
- Two concurrent actors should not share a professional name