Mapquest is currently #1 in the App Store maps and navigation category, simply due to the fact that they name bodies of water correctly. Ternus has a real opportunity to cement a “new sheriff in town” moment by standing up to insanity and following the sane naming convention too. It would generate publicity and earn brand cachet.
I had high hopes that he would return Apple to a customer-focused mindset, instead of capitulating to dictators, we shall see I guess.
Say what you will about Tim Cook, but his first act as CEO was not to capitulate to a fascist.
Also, saying “Tim Apple” and “John Apple” is funny and edgy, but it also normalises what Trump called him. Makes it sound like Apple users are siding with Trump to some extent. Maybe let’s not let people make that assumption. (Also, Trump only said it once, so what’s it say about people who continue to use it?)
I just think it’s a hilarious illustration of how dumb trump is and use it to remind people of that.
Tim Cook saved his employees jobs from a power tripping grifter. I’m not going to blame him in any way. Trump and maga get every shred of that.