YouTube has an AI slop problem, with both the main site and the booming Shorts section filling up with low-effort crap shoveled in front of viewers by the millions. New policies are trying to demonetize, or sometimes even ban, accounts that take advantage of AI to mass produce garbage. But if Google is upset that it’s suddenly hosting the web’s video dross, it has only itself to blame.

Starting on July 15th, and with less than a week of notice, YouTube will be taking a closer look at members of the YouTube Partner Program. This is the monetization side of YouTube videos that makes a career as an independent (or even corporate) YouTube video producer functional. Beginning next week, YouTubers who want to keep their advertising dollars will have to avoid “mass-produced and repetitious content,” as well as “inauthentic” videos.