Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Please tell me that this is a secret plot by Amtrak officials to increase their ridership and bring high-speed rail across the US? Because if it is, I’ll 100% support it!