

It’s the oblique route for sure, but could be just as effective in the long run. You wouldn’t have to actually overturn the legal concept of gay marriage, while at the same time being able to prevent gay marriage from happening in the future.
You just have to empower the position with the power to deny access to a marriage license and then fill those positions with people who don’t think it should exist. With one ruling you could potentially make it legal to deny gay people marriages, deny women the right to a divorce, or whatever insanely bigoted shit religious people dream up.
Eh… It’s kinda baked into a system of competition modified via supply and demand. If there’s not enough demand to initiate the growth of supply then you enter into a recession. Competition forces companies to invest in their avenues of growth so they don’t get cornered out of their market, which means they have to invest more into the company than other companies year over year.
In the beginning stages of capitalism competition is great for building markets, but towards the latter stages of capitalism, especially in fields with high fungibility, competition becomes destructive. Once this destructive competition becomes the norm the only escape for companies to remain profitable and continue growing is to monopolize, conglimorize, or ironically become heavily regulated.
It’s not really an option for companies to stagnate, not only because they legally have to make as much profit as possible for shareholders, but because the nature of competition in the market will eventually force them to go under, or more likely be bought up by the competition.
It’s kinda always been that way, at least since the emergence of business done on a national scale. A lot of the reason Federalism became popularized was because businesses required unified regulation across state lines. Just look at the economic history of railroads and oil tycoons and you’ll see the same scenarios were undergoing today on a smaller scale.